Strategic Sales Advisory
We provide end-to-end strategic sales advisory for business. Having a great plan falls short without great execution.
7-10 Consulting. Strategy & Execution.
To align the sales process with the buying cycle
Sales and commercial teams are the vital link to your clients. We help you build long-term partnerships, accelerate deals, and align sales processes with buying behaviours. Our support includes restructuring sales organisations, hiring effectively, retaining culture at scale, and preparing operations for growth. We also improve prospect qualification, forecasting, new business development, and market entry, while designing fair incentive structures, tracking performance, selecting the right tools and of course – closing the right deals!
Our Framework
Discover
We want to get to the essence of your business. What really matters? What environment are you operating in, and is the mission clear? Where to next? What macro and micro factors are at play? Who are the people that will make a difference? Is your talent deployed effectively? Is tooling still effective? What are competitors doing? What is working?
Audit
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We take everything we have learnt from your ‘Sales Universe’ and apply practical, pragmatic strategies to align better with mission objectives. We will report back to you on what we have discovered and the ‘order of play’ for next steps.
Advise
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Is your core proposition still valid? Is competition moving faster, what strategies are required to accelerate your process, find deals in the right phases and build meaningful client relationships? We will guide you through all the complexities.
Review
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This is an ongoing process, not a document drop. We will work together to refine all elements of the framework as we go. Engagement periods are flexible and commercial terms aligned to suit you.
Tried and tested in the field, this isn't just theory
Decades of experience
Access our insights and proven skills to accelerate your sales operations.
With you on the journey
Our dedicated support team is available 24/7 to assist you with any questions or issues anytime.
Common issues
Talent Deployment
Effective alignment of sales resource can be counter-intuitive
Late to the game
Finding opportunity in the wrong phase is time consuming & expensive
Poor forecasting
Root cause is usually elsewhere
Noisy neighbours
More likely unknown competitors are plotting
We will reach out
About Us
AT 7-10 Consulting, strategy and execution come together. Knowing what to do is one thing, but aligning the right skill and resource, recognizing opportunity, getting timing right whilst performing consistently under pressure requires careful planning and solid execution.
We offer strategic sales advisory based on diverse, field-based sales leadership expertise built over decades, in multiple geographical territories and vertical sectors.
With a lean towards technology markets, 7-10 bring experience from Distribution, Telco, Integration, Vendor, ISV and OpenSource sectors.Â
Whilst the world currently navigates geo-political challenges, technological transformation and ‘world order’ disruption which may feel unprecedented, patterns emerge should we look at recent history.
Tim Berners-Lee opened the toothpaste tube in the early 1990’s and the race to build ‘network’ saw the late 80’s start-up Cisco challenged by emerging players, eventually followed by the demise of the PBX and VOIP as the defacto communication standard. 7-10 were there, managing these transitions and the graceful retirement of legacy platforms.
The early 2000’s ‘Dot.Com bubble’ saw Chapter 11 bankruptcy protection become a badge of honor for over-invested telcos all over the world, led by Worldcom and followed by many others. 7-10 Consulting were there, navigating these waters and emerging with actionable plans to execute.
The 2008 financial crises spread to every corner and impacted every sector in different ways. 7-10 were there, in the trenches with investment banks and working on solutions to seriously challenging problems.
Critical minerals and supply chain challenges are not a new phenomenon. 7-10 have navigated ‘get to market’ issues in multiple territories and sectors over decades.Â
Open Source was a no-go for many regulated and large corporate sectors for many years. Disruption in major vendors has driven a desire to take back control and made ‘Open Source 1st’ a strategy for the same regulated corporates.
The emergence of AI and digital assistants to manage sales processes is in full flight, but does it fully replace a human element? We know the answer to be ‘no’. So, we believe, now more than ever, a return to the fundamentals of human interaction, problem identification and solution formation will be the differentiator for sales organizations seeking a return to ‘first principles’.Â
A competitive ‘war room’ planning session on a real whiteboard may sound antiquated, but recent experience shows us, they are as effective as ever!
In short, if you feel like you have a unique set of sales challenges, talk to us, and we may well have insights to make you feel less alone!
Sales development and enablement components of our engagements will involve a return to relationship based, problem identification, solution formation and qualification techniques that have stood the test of time, but risk being lost in a close plan written by a well-meaning bot!